Articles

Thank heavens for Starbucks. The coffee giant has some delicious products available in both retail and in their Food Service locations. One of those lifesavers is Starbucks Refreshers.

Working for SDI Marketing (Canada’s fastest-growing and exciting Experiential shop) I went to work and was immediately struck by the good energy of Refreshers (energy coming from green coffee bean). This good energy became the creative pillar of an experiential campaign.

Revitalize our core consumer with a boost of energy (sample) and inspire her in a simple, engaging way with good energy and ways to hold on to that good energy. Consumers were surprised in nail and hair salons, at retail locations, on the street and online at Pinterest.

  click on the Pinterest icon to explore the board on Pinterest

disclaimer: all graphic design and experiential in-field execution was done by the awesome SDI people.