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Spectracolor is the trade servicing arm of Mi5,  one of Canada’s largest printers. Derek, entrepreneur extraordinaire and owner of Mi5 asked me to help out inject some passion into the Spectracolor brand. Derek wanted to showcase the georgious work he can deliver but keep the message “direct” to fit the Mi5 no nonsense personality and appeal to the “seen-it-all” and value conscious audience of print buyers.

Below a few of the pieces from one of my more ballsy campaigns: No bull. Just Print.