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Pepsi Emojis

Concept developed when working for SDI Marketing

All in-field execution managed by the awesome peeps of SDI and emoticon designs executed by Pepsico-sourced third parties.


After Coca-Cola famously did its “names on bottles campaign” it was Pepsi’s turn to execute a huge packaging idea. What we came back with was the “PepsiMoji” concept; a campaign based on emoticons which went way beyond a fun packaging idea and suggested a universal language which could live from shelf to social to street. The Canadian “Say It with Pepsi” campaign has gone global and has launched in over more then 100 countries. With a full library of distinctive PepsiMoji designs, Pepsi encourages consumers to spark unexpected conversations around the world.

Almost famous.

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