Mi5 is one of Canada’s largest printers and does stunning print work. My advertising and marketing colleagues will recognize them as the designated printer of Applied Arts Magazine, a beautiful communication trade publication. Derek, owner of Mi5 asked me to help out and create a overarching campaign.

When digging into Mi5 in search of a USP I found the magical combination of awesome trades people and fine machinery. A campaign was born and in a, for the printing industry unconventional way to campaign themselves, I brought Mi5’s employees and technology to the foreground.

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