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Another fave of mine from my Mexico days. Why? I like animals and I like sarcastic humor. Bringing the two together in this campaign for high end seafood restaurant Faros in Cancun was like paying a kid for eating candy. On top of that, working with owner Carlos Rodriguez was nothing but a pleasure as he is one of the nicest guys I have ever met. The only stubborn guys I faced were the uncooperative crabs at the 5 am photoshoot. Every time they scrambled the wrong direction, we had to smooth out the sand again. But then again..they might have overheard us about the crab leg feast planned for the wrap party…