Articles

Developed when working for LAUNCH! Brand Marketing

All in-field execution managed by the awesome connection teams of LAUNCH!

When Pepsico Canada launched Brisk Green Tea with apple they wanted an experiential sampling campaign which would focus on volume while having some fun with the new flavor.

Brisk. –The Forbidden Fruit did exactly that. Reps in “Adam & Eve” inspired gear, invited consumers to pick the forbidden fruit from our promo tree, not for a one-way ticket out of Eden, but an instant win plus a can of Brisk and a chance to win a trip to the Big Apple.

Simple. Fun. Point made. Beverage sampled. Data captured.