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Search a Canadian business online and you very likely will be served up search results from Profile Canada. With over 3 million visits a year and over 30k businesses profiled, Profile Canada is one Canada’s best kept secrets.  They also happen to be my nicest client (sorry other Clients, you are all fine folk, but the prize goes to the amazing, professional, personal and plain NICE people at Profile Canada).

PC approached  me end of 2012 to help brand a new service offer. Essentially a range of packages  for small entrepreneurs designed to help them navigate and leverage online media and marketing tools. Social. SEO. Reputation Management. All that great stuff.

What followed was 4 wonderful months of brand creation from brand strategy to naming, identity design, campaign development, sales tools and of course digital presence and tools.

Meet BOB!